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Director, Organic Marketing

6sense

6sense

Marketing & Communications
Remote
Posted on Jul 26, 2024

Our Mission:

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

The Opportunity:

We are seeking a strategic and creative Director, Organic Marketing to join the 6sense Growth Marketing team. This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns. You will lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals.

Key Responsibilities:

  • Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market.
  • Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience.
  • Partner with our integrated campaigns lead to help align campaigns with content, social, and other relevant channels.
  • Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs.
  • Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies. · Manage budget allocations for content creation and campaign execution, ensuring maximum ROI.
  • Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.

Qualifications:

  • Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred.
  • Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment.
  • Proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline.
  • Strong leadership skills with experience managing cross-functional teams.
  • Excellent analytical skills with an ability to translate complex data into actionable marketing plans.
  • Exceptional communication and interpersonal skills.

Base Salary Range: $149,773 to $219,667. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

Notice of Collection and Use of Personal Information for California Residents: California Recruitment Privacy Notice and Policy

Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.