Senior Growth Marketing Strategist, Customer Lifecycle
Attentive
Marketing & Communications, Customer Service, Sales & Business Development
United States
Posted on Friday, April 5, 2024
About Attentive:
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
Attentive is looking for an organized & results-driven Senior Growth Marketing Strategist to join our team to focus on the customer lifecycle—from communications to campaigns. As a Senior Growth Marketing Strategist, you will be responsible for creating, executing, measuring, and optimizing integrated campaigns, lifecycle automations, and one-time emails with the goal of strengthening customer engagement, product usage, retention, and customer sentiment. Reporting into the Senior Growth Marketing Manager, Customer Lifecycle, you'll also work closely with other members of the marketing team including Revenue Marketing, Product Marketing, Content Marketing, Marketing Operations, & more.
Why Attentive needs you
- Partner with cross-functional teams to plan, improve, and execute end-to-end customer lifecycle marketing communications and campaign strategy
- Optimize existing and create net-new customer campaigns focused on onboarding, engagement, and retention based on previous work experience with customer marketing
- Plan and execute campaigns to drive product usage, referrals, customer feedback, and reviews via e-blasts, newsletters, automated emails, surveys, and webinars
- Execute audience segmentation strategy, oversee customer communication frequency, and manage personalization of customer campaigns for international markets and new verticals
- Analyze & report on the results of marketing campaigns, and establish benchmarks & KPIs for customer marketing
- Monitor customer satisfaction metrics and proactively address issues to enhance overall customer experience
- Continuously execute A/B tests, identifying new opportunities, and socializing results with relevant teams
About you
- 1-2+ years experience in B2B marketing, with a focus on Lifecycle, Customer and/or Growth Marketing
- Experience managing email marketing campaigns, including one-time and automated campaigns, and audience segmentation—Hubspot experience preferred
- Salesforce experience required including ability to build reports and campaigns
- Proficient in writing effective marketing copy to drive action and engagement
- Strong analytical skills and experience using data to drive decision-making
- Excellent project and time management skills to seamlessly prioritize multiple projects and communicate effectively across multiple teams
- Proactive self-starter who is comfortable with ambiguity and brings a can-do attitude
- Able to work efficiently in a fast-paced environment. Past startup experience a plus
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
The standard base salary range for this position is $61,200 - $94,500 annually
This position is eligible for equity in the form of RSUs
#LI-AG4
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.