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Marketing Operations Manager



Marketing & Communications, Operations
Remote, OR, USA · Remote
Posted on Saturday, May 11, 2024

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

The marketing team is seeking a Marketing Operations Manager to be an essential part of helping to build the foundation for the marketing team to scale for future growth. The Marketing Operations Manager will report into the Director, Marketing Operations & Analytics, and will support in all things related to marketing technology, lead management, reporting, optimization and process improvement. This is an exciting opportunity for someone who loves marketing and technology, allowing them to work in a robust tech stack, including Hubspot, 6sense, Goldcast, Chilipiper, Clearbit, and more to support the marketing team’s campaigns and programs. The ideal candidate is a self-starter who is data-oriented, loves working in marketing technology, and thrives on creating processes to make everyone’s lives easier.

What you’ll do:

  • Manage the day-to-day operations of our marketing automation platform, Hubspot, and assist with integrations across our marketing tech stack
  • Support the marketing team’s campaigns end-to-end, including the creation of email campaigns, uploading post-event lists, and partnering cross-functionally for sales outreach
  • Analyze data and provide insights to the marketing team to optimize campaigns and programs
  • Create process improvements to help the team scale for the future

If you have some or all of the following, please apply:

  • 5+ years of experience working in B2B Marketing, with a strong marketing operations background
  • Strong/expert experience working with Hubspot
  • Experience working with an array of marketing technology, including 6sense, Goldcast, Chilipiper, Clearbit, and Full Circle, and experience with integrations
  • Strong understanding of email best practices, including global privacy policies and experience building out processes to support legal requirements
  • Experience working cross-functionally to create processes that help the marketing team scale
  • Understanding of data and how to analyze it and share results to help the team improve campaigns and programs


At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

  • Access to BetterUp coaching; one for you and one for a friend or family member
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year:
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $109,300 – $174,200.

If you live in New York, the base salary range for this role is:
$116,150 – $174,200: New York City
$109,300 – $164,000: Nassau, Newburgh, Albany, Buffalo, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co