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Marketing Campaign Manager

Catchpoint

Catchpoint

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Tuesday, April 30, 2024

Our Internet Performance Monitoring (IPM) platform provides the world’s leading enterprises unparalleled visibility into their Internet Stack and end-user experience, enabling them to proactively detect, troubleshoot and resolve customer, workforce, network, website, and application issues before they impact revenue and reputation.

Catchpoint is a remote-first company. We offer a collaborative, fun environment led by a management team committed to growth and success in your career.

What will success look like in this position?

Reporting to the Director of Marketing Campaigns, you will support and execute demand generation campaigns across various channels to drive brand awareness, increase the volume of qualified leads, and generate sales pipeline in support of organization revenue goals.

Responsibilities

  • Lead organic social media management, including planning, content creation, scheduling, engagement and social listening.
  • Write and edit copy for email marketing, webinars, ads, educational content, and website.
  • Assist with campaign calendar planning and maintenance.
  • Assist with execution of all marketing programs, including SEO/SEM, email, and digital advertising campaigns.
  • Analyze, measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
  • Maintain brand consistency across platforms.

Required Skills & Qualifications

  • At least 1-3 years of experience working in communications, marketing, digital media, or relevant field.
  • Excellent written and verbal communication skills.
  • Understanding of the social media universe including LinkedIn, Facebook, Twitter, blogs, etc.
  • Demonstrable experience executing SEO/SEM, email, social media and/or display advertising campaigns.
  • Ability to work individually on a project or in a team environment.
  • Ability to adapt to changing priorities based on organizational needs.
  • A self-starter with a can-do, team-first work ethic.
  • Bachelor's degree in Communications, Marketing, Journalism or related field required.
  • Bonus: Understanding of Microsoft 365, HubSpot, SEMrush, Google Analytics, Google Ads, LinkedIn Ads Manager, Demandbase, Salesforce, and/or Webflow.

The estimated salary range for this role is based on the candidate’s skills, qualifications, and overall experience. Catchpoint offers a wide range of comprehensive and inclusive benefits, including medical, dental, and vision care, 401(k) plan with company match, paid time off, and employee wellness perks along with a competitive equity package, and may include variable compensation.

US Salary Range
$70,000$85,000 USD

Overview

Catchpoint is the Internet Resilience Company™. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resilience by catching any issues in the Internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high fidelity data and flexible visualizations with advanced analytics. It leverages thousands of global vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications and APIs.

Catchpoint is an equal opportunity employer that strongly prohibits Discrimination and Harassment of any kind. We celebrate diversity and are committed to creating an inclusive and engaging environment for all employees. We welcome applications from all candidates and look forward to receiving yours!

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