Marketing Manager

CircleCI is seeking a proactive and experienced Marketing Manager to assist in the strategic planning and implementation of multi-channel, cross-functional campaigns. This role will support the go-to-market campaigns strategy to engage, acquire, and retain customers, positioning CircleCI as a leader in the future of work.

Responsibilities:
Assist in the strategic planning and execution of marketing campaigns for our target audiences.
Develop an understanding of our audiences using frameworks like job-to-be-done (JTBD) and ideal customer profile (ICP).
Collaborate with Lifecycle and other channel teams to coordinate effective distribution across the customer journey.
Support the coordination of the campaign implementation process, aligning with key stakeholders on objectives and timelines.
Assist in the development and execution of a comprehensive B2B marketing strategy across all funnel stages to boost brand awareness and drive customer acquisition.
Support the go-to-market plans for new product launches, including positioning, messaging, and promotional strategies.
Assist in crafting compelling messaging and strategic positioning that effectively communicates the unique value proposition of the product to target audiences.
Monitor and analyze the effectiveness of all marketing programs, leveraging metrics and KPIs to support performance optimization and continuous improvement.
Support the build-out of end-to-end customer lifecycle campaigns.

Qualifications:
3+ years of support experience in Demand Gen or campaign marketing with a focus on B2B SaaS.
Exceptional communicator who is comfortable operating cross-functionally.
Highly collaborative and a team player - known for breaking down silos and bringing out the best in teams.
Strong in project management with the ability to assist in coordinating multiple projects across various people and teams with deadlines and due dates.
Experience with content and marketing channels, including digital ads, CRM, and social.
Ability to interpret data and make inferences and recommendations.
Interest in video - as a marketer you have been exposed to video marketing and virtual events.
Thrives in fast-paced environments.
Experience in assisting in crafting compelling messaging, positioning, and content across diverse channels.
Familiarity with HubSpot or similar marketing automation platforms for campaign management and optimization.
Solid analytical skills, capable of interpreting data to enhance campaign performance and achieve business objectives.
Excellent verbal and written communication skills with a strategic and proactive problem-solving approach.
Strong ownership mentality with a determined attitude to achieve results.
Self-starter capable of supporting strategic initiatives and tactical projects independently.