Founding Product Marketing Manager
Collectly
Marketing & Communications, Product
San Francisco, CA, USA
USD 150k-185k / year + Equity
Posted on Dec 3, 2025
About Collectly
Collectly is a fast-growing healthcare technology company transforming revenue cycle management (RCM) through AI-driven automation. Millions of patients navigate inefficient billing systems every day, while providers face delayed payments, rising administrative burden, and operational complexity.
Collectly applies artificial intelligence to automate workflows, accelerate cash flow, and modernize the patient financial experience; enabling healthcare organizations to operate more efficiently and focus on delivering care.
There could not be a hotter space to play in. Healthcare is a $4.9T industry and is adopting AI technology at 2.2x the rate of the rest of the economy. RCM is at the heart of this transformation as it has a clear and demonstrable ROI to our customers.
The Opportunity
We are hiring a Founding Product Marketing Manager to bridge the gap between our product, customers, and market. You'll own go-to-market strategy for product launches, build compelling messaging, and create content that showcases customer value and success. This role is perfect for someone passionate about storytelling, positioning, and enabling sales with the right narratives.
Please note: This role is hybrid - candidates located in the San Francisco Area Bay only will be considered.
Key Responsibilities
- Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
- Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
- Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
- Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
- Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
- Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
- Analyze competitive landscape and market trends to refine Collectly's positioning.
What Success Looks Like
- Rapidly ramp on product, ICP, and competitive landscape - becoming deeply fluent in how we win.
- Refine core positioning and upgrade key messaging and sales assets.
- Deliver enablement used in active deals and stand up a repeatable GTM launch framework.
- Identify the highest-leverage gaps in how we position and sell - and begin closing them.
- Improved win rates and sales efficiency driven by stronger positioning and enablement.
- Consistent, high-quality product and feature launches.
- A steady pipeline of customer proof (case studies, references) used across the funnel.
- Clear, differentiated category narrative and alignment across Product, Sales, and Marketing.
Within the first 90 days, you will:
Over two quarters, success includes:
Qualifications
- 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing, or related roles (SaaS or healthcare).
- Strong story telling ability - can translate technical features into clear, compelling customer benefits.
- Experience building GTM launch plans and enablement assets that drive adoption.
- Exceptional written and verbal communication skills.
- Comfortable interviewing customers, building case studies, and creating advocacy programs.
- Highly collaborative, able to work across Product, Sales, and Marketing.
- Familiarity with sales enablement tools and platforms.
- Alignment with Collectly's GTM Values:
- We are owners - we have humility and put the team first.
- We know our numbers - we are data-driven and understand how to impact our business internally and our customers' business externally.
- We are AI powered - we automate easy repetitive tasks and research so we can solve harder problems and have a greater impact.
- We are one with the Buffalo - we expect that there will be challenges along the way and, like the Buffalo, we confront these challenges head on by running INTO the storm.
Required:
Core Competencies
- Strong positioning and narrative development - can translate product into clear business value.
- Deep understanding of B2B SaaS buying cycles and enterprise sales motion.
- Ability to improve how deals are won through messaging and enablement.
- Data-driven mindset with a focus on measurable GTM impact.
- High-standards, strong ownership, and bias toward action.
- Thrives in fast-paced, ambiguous environments.
Preferred Qualifications
- Experience as an early or founding Product Marketing Manager at a high-growth startup, combined with exposure to structured GTM processes at larger organizations.
- Background in healthcare, RCM, or EHR ecosystems.
- Experience supporting enterprise or mid-market sales teams.
- Familiarity with AI-driven or workflow automation products.
- Track record of building customer proof (case studies, advocacy, references).
Why You'll Love It Here
- Unlimited PTO: We believe in work-life balance and encourage you to recharge when you need it.
- Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for you and your dependents, because your well-being matters to us.
- Equity Opportunities: Share in our success with stock options - your hard work will drive our growth.
- Retirement Planning Made Easy: Enjoy a 401(k) with a generous company match to secure your future.
- Student Loan Support: We help lighten the load with contributions toward your student loans.
- Competitive Compensation: $150,000 - $185,000 per year
If you think you’re a “Buffalo” who has what it takes to have a meaningful impact within our rapidly growing organization and to the broader healthcare industry - apply to come join our team today!