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Looking for your next role? Take a look at these exciting jobs at Sapphire Ventures’ portfolio companies. Our Talent team is passionate about connecting you to your dream job!

Senior Campaign Manager

Culture Amp

Culture Amp

Chicago, IL, USA
Posted on Tuesday, June 18, 2024

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit

Please note, we are only considering candidates who are within a commutable distance to our Chicago office. Fully remote applications will not be considered at this time.

The Opportunity at Culture Amp:

As the Senior Global Campaign Manager you will orchestrate and execute marketing programs to generate new business and advance existing opportunities for our sales teams. You’ll contribute to the global Demand Generation team’s quarterly pipeline targets while working with Brand, Product Marketing, Regional Marketing, and Sales to execute strategic campaigns targeted at our ICP.

As a critical member of the global demand generation team, you will be responsible for orchestrating our global campaigns strategy, coordinating with key partners to execute successful programs and drive pipeline generation. You’ll define the “buyer journey,” and craft full-funnel campaigns to drive awareness, engagement and conversion.

As one of the members of our Marketing Team, you will:


  • Formulate and orchestrate demand generation campaign strategies across the full-funnel, in coordination with Brand, Regional, Product marketing, and Sales teams.
  • Project manage the execution of campaigns and programs with all stakeholders, managing the overall calendar of global demand gen campaigns, from targeted ABM motions to broader evergreen programs.
  • Conceptualize, plan, and implement integrated campaigns across diverse tactics and channels fueled by data-driven insight. Strategize and partner with channel owners to execute email campaigns, engagement and nurturing, website/landing page optimization, paid media, webinars, organic social, sales enablement and more.
  • Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting tactics and strategy accordingly.
  • Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments based on the buyer journey.
  • Build a strong understanding of our target audience, their pain points and the user journey. Leverage these insights to craft campaigns resonating with our ICP.
  • Define campaign milestones, objectives, and performance metrics, and communicate campaign performance to relevant stakeholders, from peers to executive leadership.

What You Bring to Our Camp:

Skills and Qualifications:

  • Experience building and executing successful marketing campaigns that contribute to pipeline and revenue targets.
  • 5+ years of experience in marketing and ideally 3+ years in a demand generation campaigns role capacity in SaaS/B2B technology.
  • Exceptional project management skills.
  • Proven ability to collaborate and build rapport with cross-functional teams from marketing functions such as brand, design, content, regional, field, product marketing to sales functions, revenue operations.
  • Ability to work both independently and to partner with peers and teams across multiple geographies.
  • Understanding of multi-channel marketing activity and application of the buyer journey to marketing campaigns
  • Experience in campaign reporting and leveraging insights from analytics tools to improve campaign performance.
  • Hands-on experience with project management, and martech tools (ex. Salesforce, Looker, Hubspot, Asana)
  • Comfortable working through ambiguity.
  • Exceptional communication skills.

Preferred Qualifications:

  • Passion for creating campaigns that resonate with our buyers, and a deep understanding of the sales process.
  • Expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for demand generation. A plus if you have experience in HR tech.
  • Strong interpersonal skills, and a high degree of initiative with the ability to work in and across teams.

We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.

In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

US Salary Range
$116,000$133,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.

If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.