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Campaign Manager

Defense Unicorns

Defense Unicorns

United States · Remote
Posted on Saturday, July 6, 2024

Role Description:

As a Campaign Manager, you’ll tackle planning, writing, executing, and optimizing marketing campaigns that leverage our content to successfully promote our events, solutions, and thought-leadership. With your Unicorn-level of expertise in creative writing and campaign strategies you’ll be depended on to help our efforts reach and resonate with our target audiences, track and report campaign performance, and use HubSpot to manage and nurture leads. Your role is crucial in generating leads, increasing brand awareness, smoothing out marketing operations, and ensuring a high return on investment (ROI) for our campaigns.

Responsibilities:

  • Campaign Creation: Develop and implement comprehensive digital and event marketing campaigns that align with our marketing strategy, business objectives, and target audiences. Leverage various marketing channels, events, and paid advertising to drive campaign success.
  • Campaign Monitoring: Track and analyze campaign performance metrics, such as ROI, lead generation, and conversion rates, using HubSpot and other analytics tools. Regularly report on campaign performance, share insights and recommendations, and track progress toward goals with stakeholders.
  • Data-Driven Decisions: Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels. Optimize campaigns based on data-driven insights to improve effectiveness and achieve desired outcomes.
  • Marketing Operations: Continue to refine and define marketing operations within Hubspot for clear campaign performance reporting, automated efficiencies, nuanced lead handling, and lead to opportunity tracking.
  • Collaboration: Work with Sales Development Representatives (SDRs) to discuss the results of top funnel campaigns, gather their feedback, and come up with ideas to improve our campaigns. Collaborate with our marketing team and other departments to ensure that our multi-channel campaigns have the right messaging, timing, and execution.
  • Be a Savvy Marketer: Stay up-to-date with industry trends and best practices to continually enhance our marketing strategies.
  • We are a young company, this role will help build out and document processes.

Travel Expectations/Requirements: 5-10%

The listed responsibilities are not exhaustive and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who is able to adapt and take on new responsibilities as they arise.

Preferred Experience and Qualifications:

  • 4+ years of experience in campaign management, preferably in a SaaS startup environment.
  • Experience in the Defense Industry.
  • Extensive experience working within Hubspot to build and manage campaigns, including landing pages, forms, emails, reports, and automations.
  • Excellent short-form writing and copywriting abilities with examples of prior ad work.
  • Strong understanding of digital marketing channels and strategies.
  • Experience informing content creation, repurposing content, and tailoring versions of content to resonate best with target audiences.
  • Deep empathy for our audience of military mission leaders, developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Experience with A/B testing, experiment design, campaign analysis (attribution reporting is a plus)
  • Strong project management, organizational, and communication skills
  • Exhibit willingness and flexibility to work both independently as well as part of a team
  • Be familiar with or ready to learn how to use Monday.com for project management
  • Ability to analyze data and derive actionable insights to improve campaign performance.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Detail-oriented and highly organized, with a strong focus on achieving measurable results.

Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States.

Remote - USA
$108,000$151,500 USD

Who We Are

Defense Unicorns delivers mission value by streamlining software delivery so our customers can focus on the most important challenges. We share a vision of freedom and security for the advancement of progress and innovation. Our commitment to this vision, and to our mission-driven customers, means a commitment to speed, user experience and optionality, without compromising security. Our team is composed of innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market.

What We Do

We create and deliver secure solutions for continuous software integration and delivery. Defense Unicorns consolidates the best practices for security pipelines, testing, and deployment automation in order to meet the high security requirements valued by mission owners. Our solutions are agnostic by design and we believe that growing a robust ecosystem of secure, cloud-native software solutions can help enterprise customers inside and outside the federal market buy and integrate software more easily.

Who We Serve

Defense Unicorns’ customers are mission-focused leaders across public and private enterprises. We proudly support defense and civil agencies across the U.S. government and we work closely with the creators of leading-edge software solutions to deliver value to the mission-owner by improving the security and consumability of commercial software products.

What We Work On

  • Kubernetes
  • Cloud Environments (AWS/GCP and Azure)
  • Infrastructure-as-code (like Terraform/Pulumi)
  • Continuous Delivery and automation tooling
  • GitOps
  • Containers
  • CNCF projects and open source products and packages
  • Helm/Kustomize-Value Stream Mapping
  • Building and improving security delivery
  • Building Kubernetes and cloud native applications

Benefits Our Unicorns Enjoy

Health:

  • Medical/Dental/Vision
  • Premiums are 100% Company Paid
  • Health Reimbursement Account
  • Life Insurance
  • Disability Insurance

Financial:

  • 401k with Employer Contribution (Regardless of Employee Contribution)
  • Company Stock Options
  • Home Office Setup Budget

Leave:

  • Unlimited paid time off, with a mandatory 10 days off on top of 11 federal government holidays, week of Thanksgiving, last two weeks of December (including New Year’s Day)
  • Paid Parental Leave

Learning:

  • Reimbursement for approved trainings/subscriptions
  • Conferences (travel, lodging, and fees)

Don’t have all the preferred experience or qualifications? Studies show that underrepresented groups like women and people of color are less likely to apply to jobs if they don't meet every requirement listed.

At Defense Unicorns, we're committed to diversity. If you're enthusiastic about the role but don't match every criteria, we encourage you to apply. You could be the perfect fit for this or another role! Defense Unicorns is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.

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