Role Description:

As a Campaign Manager, you’ll tackle planning, writing, executing, and optimizing marketing campaigns that leverage our content to successfully promote our events, solutions, and thought-leadership. With your Unicorn-level of expertise in creative writing and campaign strategies you’ll be depended on to help our efforts reach and resonate with our target audiences, track and report campaign performance, and use HubSpot to manage and nurture leads. Your role is crucial in generating leads, increasing brand awareness, smoothing out marketing operations, and ensuring a high return on investment (ROI) for our campaigns.

Responsibilities:

• Campaign Creation: Develop and implement comprehensive digital and event marketing campaigns that align with our marketing strategy, business objectives, and target audiences. Leverage various marketing channels, events, and paid advertising to drive campaign success.
• Campaign Monitoring: Track and analyze campaign performance metrics, such as ROI, lead generation, and conversion rates, using HubSpot and other analytics tools. Regularly report on campaign performance, share insights and recommendations, and track progress toward goals with stakeholders.
• Data-Driven Decisions: Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels. Optimize campaigns based on data-driven insights to improve effectiveness and achieve desired outcomes.
• Marketing Operations: Continue to refine and define marketing operations within Hubspot for clear campaign performance reporting, automated efficiencies, nuanced lead handling, and lead to opportunity tracking.
• Collaboration: Work with Sales Development Representatives (SDRs) to discuss the results of top funnel campaigns, gather their feedback, and come up with ideas to improve our campaigns. Collaborate with our marketing team and other departments to ensure that our multi-channel campaigns have the right messaging, timing, and execution.
• Be a Savvy Marketer: Stay up-to-date with industry trends and best practices to continually enhance our marketing strategies.
• We are a young company, this role will help build out and document processes.

Travel Expectations/Requirements: 5-10%

The listed responsibilities are not exhaustive and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who is able to adapt and take on new responsibilities as they arise.

Preferred Experience and Qualifications:

• 4+ years of experience in campaign management, preferably in a SaaS startup environment.
• Experience in the Defense Industry.
• Extensive experience working within Hubspot to build and manage campaigns, including landing pages, forms, emails, reports, and automations.
• Excellent short-form writing and copywriting abilities with examples of prior ad work.
• Strong understanding of digital marketing channels and strategies.
• Experience informing content creation, repurposing content, and tailoring versions of content to resonate best with target audiences.
• Deep empathy for our audience of military mission leaders, developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Experience with A/B testing, experiment design, campaign analysis (attribution reporting is a plus)
• Strong project management, organizational, and communication skills
• Exhibit willingness and flexibility to work both independently as well as part of a team
• Be familiar with or ready to learn how to use Monday.com for project management
• Ability to analyze data and derive actionable insights to improve campaign performance.
• Creative thinker with a passion for innovation and continuous improvement.
• Detail-oriented and highly organized, with a strong focus on achieving measurable results.