Field Marketing Manager - EMEA (Germany Focus)
GitGuardian
Field Marketing Manager - EMEA (Germany Focus)
About GitGuardian
GitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston.
Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian.
GitGuardian leads the way in Non-Human Identity security, offering end-to-end solutions from secrets detection in code, productivity tools and environments to strong remediation, observability and proactive prevention of leaks. Our solutions are already used by more than 600K developers worldwide!
About your team and your mission
Field marketing drives growth at GitGuardian. Events remain one of our top pipeline contributors, connecting us directly with enterprise cybersecurity leaders and developers across Europe.
As we scale our European presence—particularly in Germany—we need a Field Marketing Manager who can own our event strategy in the DACH region while supporting broader European initiatives.
Reporting to the Head of Field Marketing, Jérémy, you'll work closely with Sales, BDR, and the Marketing team to design, execute, and optimize field marketing programs from events and ABM campaigns to regional initiatives that drive qualified pipeline and strengthen GitGuardian's presence in the European market.
Your main responsibilities will be to:
Own your region marketing plan: propose the best marketing mix for the region (DACH, UK+Nordics ), make recommandations in terms of localization needs, source local vendors.
Plan and execute GitGuardian events strategy in the region. Design memorable event experiences that differentiate GitGuardian from competitors
Measure campaign efficiency and optimise to drive pipeline generation
Manage the marketing budget for the region
Align with local sales and BDR teams. Coach them on best approaches depending on tactics
Adapt GitGuardian's messaging and positioning for German-speaking audiences, ensuring cultural relevance and resonance in the DACH market
About you
If you think you match at least 70% of these criteria, please apply!
Here's what we consider essential for success in this role:
Business-level fluency in German (C2)
Organizational skills & attention to detail: You can manage 3-5 events and other tactics simultaneously at different stages, prioritize effectively, and handle last-minute crises without breaking a sweat
Pipeline generation mindset: Strong understanding of B2B demand generation metrics (MQLs, SQLs, pipeline contribution, ROI) and experience working closely with Sales teams to define event success criteria and ensure proper lead follow-up
Experience in DACH markets: 1-2 years working in or marketing to DACH regions, with understanding of local business culture differences (formal vs. informal communication, decision-making processes, relationship-building approaches). Familiarity with key cybersecurity events in this region is a plus
Local marketing plan building experience combining different tactics to meet the objectives, working in collaboration with centralized resources such as SEA and SMA managers
Creativity & Memorable Experience Design: Demonstrated ability to create memorable, differentiated event or campaign experiences. You have examples of creative activations, unique formats, or innovative approaches to stand out
Sales Coaching & Event Performance Management: Experience coaching BDRs and sales reps on event best practices. Ability to observe performance during events and provide constructive feedback on booth engagement, lead qualification, and on-site sales behavior
You're comfortable using AI tools in your day-to-day work: whether that's Claude, Gemini, or other LLMs to move faster, write sharper, and automate repetitive tasks. Bonus if you've experimented with agents or built simple workflows that remove friction from your process
The following skills would strengthen your application but aren't required:
Cybersecurity industry knowledge: Basic understanding of the cybersecurity landscape (key players, common challenges, major conferences like RSA, BlackHat, FIC), genuine curiosity about the space, and ability to understand and discuss GitGuardian's value proposition
Design skills: Working knowledge of Figma, Canva, Illustrator, or Photoshop, with experience briefing design teams and managing vendors for print/goodies production
Marketing automation tools: Working knowledge of platforms like HubSpot, Customer.io, or Salesforce for event lead management, promotion, and nurturing. Comfortable with Google Sheets/Excel and project management tools (Notion, Asana). Bonus: familiarity with workflow automation tools (n8n, Zapier, Make, Clay, Claude Cowork)
French: Fluency in French is a bonus to work at our Paris office
The interview process
At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce.
We will ask for your gender on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity and inclusion efforts.
1. First Screening Call (Virtual)
To discover your professional project and evaluate if there could be a mutual match.
2. Interview with your future manager (Jeremy, Head of Field Marketing)
To know more about yourself, your event marketing achievements, and how you approach field marketing strategy
3. Business case interview
To evaluate your ability to plan and execute an event strategy for GitGuardian in the DACH region
4.1 Final interview with Carole, CMO
To detail our company’s vision and ambitions for the next couple of years and assess cultural fit.
4.2 References check
You can start thinking about two contacts who can attest to your previous or current professional experiences. These contacts should be as recent as possible, and we will call them at the end of the process.
Benefits
💰 Package that includes BSPCE
🍜 Lunch voucher (Swile, 12€ at 50%)
👟 Sponsored Wellpass (gymlib)
🏥 Non-charged health insurance for children (Sidecare / Generali)
💻 Up to €300 to improve your home office set-up
🌴 Yearly holiday allowance
🤝 Referral bonus of 4000€ for any new Guardian we might hire thanks to you
🎡 Team building: monthly budget dedicated to each employee that you can spend as you wish, with colleagues (latest examples to date: Michelin star restaurant, karaoke, stand-up show, kitesurfing week-end, ...)
And also...
🏡 Remote policy: hybrid (3 days/week at the office in Paris)
📈 Opportunities for career development in the long term
More about GitGuardian!
Products
Understand how GitGuardian works in this short video!
Want to go even further? Check out our public roadmap!
Check out the State of Secrets Sprawl Report to understand our mission and the industry.
Our solutions are already used by hundreds of thousands of developers in all industries and GitGuardian platform is the n°1 app on the GitHub marketplace 🔥
Clients
GitGuardian helps organizations find exposed sensitive information that could often lead to tens of millions of dollars in potential damage.
More than 70% of our customers are in the United States.
Many F500 companies use GitGuardian's platform.
People
The Guardians are knowledgeable, committed, serious, aligned with the company’s mission, and true team players: always willing to help each other grow our skill sets!
The team is diverse and we hail from more than 20 different countries.
We are also agile, remote-friendly, and fun people to work with.
You will get trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development.
- Team
- Marketing
- Locations
- Paris
- Remote status
- Hybrid
- Employment type
- Full-time
Guardians of Code
GitGuardian leads the way in Non-Human Identity security, offering end-to-end solutions from secrets detection in code, productivity tools and environments to strong remediation, observability and proactive prevention of leaks. Our solutions are already used by more than 600K developers worldwide!
GitGuardian Internal monitoring is the n°1 app on the GitHub marketplace. GitGuardian helps organizations find exposed sensitive information that could lead to tens of millions of dollars in potential damage.
We love wearing our Guardians’ cape, and helping each other achieve our high ambitions!