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Sr. Product Marketing Manager



Marketing & Communications, Product
Seattle, WA, USA
Posted on Wednesday, February 21, 2024
About Highspot
Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About the Role
This Senior Product Marketing Manager will spearhead marketing for our AI and Platform product areas using a deep understanding of product value, strategy, competitive differentiation, and buyer and user personas. Through close collaborations with product, marketing, and enablement, this role will shape effective and compelling GTM strategies, content, and communications that “make it make sense” for buyers and our go-to-market teams.

What you’ll do

  • Core Product Marketing: For Highspot’s AI and Platform product areas, drive core messaging and positioning that is anchored on Highspot’s differentiation and value.
  • Buyer expertise: Develop deep expertise in Highspot’s prospects and customers, as well as the experience of our GTM teams. Recommend strategy, content, and enablement solutions to facilitate a more efficient and effective buying cycle.
  • Product strategy: Become a true expert on the product area(s) you look after, and on the market itself to influence our product roadmap.
  • Naming, Packaging, and Monetization: Drive naming and packaging decisions for owned product areas.
  • Buyer-facing content: Support editorial strategy with content that strongly articulates Highspot’s core messaging and differentiation.

Your background

  • 5-7 years of product marketing experience in a B2B, SaaS organization
  • Experience developing messaging, positioning, and product value propositions with strong communication, presentation, and writing skills: you are a story-teller who can craft and deliver messages that resonate, even with complex technical topics
  • You are a strategic thinker with a strong bias for execution and possess the project management skills to drive projects with multiple stakeholders, interdependencies, and moving deadlines
  • Analytical skills: to analyze marketing, sales, and market data to measure marketing success.
  • Demonstrated track record of delivering results in high-growth, innovative, and fast-paced environments. You have the ability to juggle multiple projects and launches successfully.
  • Cross-functional collaboration: demonstrated ability to work closely with teams outside of PMM such as product, engineering, PR, Demand Gen, Biz Dev, design, sales, support, and legal. You are a strong communicator, simplifier, and collaborator.
  • You are a builder who can design and run new processes
  • You have a passion for building and scaling product businesses by identifying the intersection of customer pain points, market requirements, and product value
  • Experience with generative AI, sales, or marketing technologies a plus
  • Experience with pricing, packaging, and naming a plus
Base salary range: $135,000 - $235,000
Employees are eligible to receive stock options and may also receive other forms of compensation.
The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.
Highspot also offers the following employee benefits for this position:
-Comprehensive medical, dental, vision, disability, and life benefits
-Health Savings Account (HSA) with employer contribution
-401(k) Matching with immediate vesting on employer match
-Flexible PTO
-8 paid holidays and 5 paid days for Annual Holiday Week
-Quarterly Recharge Fridays (paid days off for mental health recharge)
-18 weeks paid parental leave
-Professional development opportunities through LinkedIn Learning
-Access to Coaches and Therapists through Modern Health
-2 volunteer days per year
-Commuting benefits
Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.