Marketing Automation Associate
Highspot
Marketing & Communications
Hyderabad, Telangana, India
Posted on Dec 11, 2024
About Highspot
Highspot is a software product development company and a recognized global leader in the sales enablement category, leveraging cutting-edge AI and GenAI technologies at the core of its robust Software-as-a-Service (SaaS) platform. Highspot is revolutionizing how millions of individuals work worldwide. Through its AI-powered platform, Highspot drives enterprise transformation to empower sales teams through intelligent content management, training, contextual guidance, customer engagement, meeting intelligence, and actionable analytics. The Highspot platform delivers advanced features tailored to business needs, in a modern design that sales and marketing executives appreciate and is the #1 rated sales enablement platform on G2 Crowd.
While headquartered in Seattle, Highspot has expanded its footprint across America, Canada, the UK, Germany, Australia, and now India, solidifying its presence in the Asia Pacific markets.
About the Role
We’re seeking an experienced marketer and skilled collaborator who is passionate about leveraging all marketing automation has to offer. You'll play a pivotal role in driving lead generation, nurturing prospects, and engaging customers throughout their entire journey. You will drive and manage global Highspot’s approach to email marketing, landing page creation, campaign setup, benchmarks, and impact reporting. You will help support the strategy and digital execution of marketing programs across the global marketing team and help evolve our nurture programs for our key personas to engage them as they move through the buyer’s journey. You will work closely within the Demand Generation team and help support our Corporate Marketing, Community, Partner and EMEA Marketing teams through the creation of digital assets, such as landing pages and email programs, marketing automation processes, and assist in tracking key metrics to determine program effectiveness. The ideal candidate has experience managing marketing automation platforms and is skilled at building marketing programs through cross-functional collaboration to execute them.
Responsibilities
- Email Marketing Excellence: Lead the development and execution of targeted email campaigns, including nurturing sequences, promotional emails, and customer communications
- Campaign Management: Design and implement effective marketing campaigns, leveraging Marketo to automate workflows and track performance
- Landing Page Creation & Optimization: Create high-converting landing pages to capture leads and drive conversions.
- Data-Driven Insights: Utilize Marketo analytics to measure campaign performance, identify trends, and optimize strategies.
- Cross-Functional Collaboration: Work closely with the Demand Generation, Corporate Marketing, Community, Partner, and EMEA Marketing teams to align on strategy and support their digital initiatives.
- A/B Testing: Run A/B tests for email campaigns and landing pages to optimize performance and report back on results to better improve performance.
- Operational Efficiency: Collaboration with Revenue Operations Marketo Admin to ensure operational excellence and effective database segmentation.
- Technical Proficiencies: Proficiency using Salesforce reporting, Tableau dashboards, and Excel is a plus
Required Qualifications
- Experience in marketing automation, email marketing, or equivalent marketing experience
- Proficiency in Marketo, Pardot, Oracle Eloqua, or HubSpot. (Highspot uses Marketo)
- Experienced collaborator skilled at working across a wide range of internal stakeholders to establish cohesive strategies, establish clear accountability for outcomes, and drive efficient, cross-functional execution.
- Analytical and Data-driven
- Top-notch verbal and written communication skills
- Preliminary knowledge of relevant marketing areas, including copywriting, design, and user experience.
- Strong project management skills
- Experience managing EMEA email marketing with knowledge of GDPR requirements
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Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.