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Field Marketing Manager - Mexico



Marketing & Communications
Mexico · Remote
Posted on Saturday, May 11, 2024
About the Role
We are seeking an adaptable, detail-oriented and collaborative field marketer to join our team as a regional Field Marketing Manager. Reporting into the VP of Revenue Marketing, you will drive the strategy and execution of field & partner marketing events in the region, supporting the sales team to drive net new pipeline. We’re looking for someone with a drive to be embedded with the regional sales team, and your role will have a mix of on-site and remote management of field events.
The ideal candidate for this position should possess experience in partner marketing, exceptional organizational abilities, outstanding interpersonal skills, the ability to multitask effectively, and strong time management skills and willingness to roll your sleeves up and get things done.

Key Responsibilities:

  • Partner cross-functionally with the JumpCloud sales teams, partner account managers, and with key partners to build out quarterly field marketing plans with a focus on driving net new pipeline
  • Work in a pod of a regional demand generation manager, regional SDR leader, and yourself, to develop field programs that are integrated with the broader marketing strategy
  • Set program- and event-specific lead and pipeline targets
  • Effectively allocate and manage budgets across events, and own all logistics including sourcing and negotiating vendors and suppliers
  • Select, execute, and run key industry lead events within the region on the ground in the booth
  • Develop SLAs and efficient processes for post-event lead handoff and follow through, with a goal of driving positive ROI from field investments
  • Manage and help orchestrate partner-led events with in-country partners and join them at select events to ensure maximum success and quality execution
  • Provide innovative ideas to enhance the success of joint JumpCloud and partner events to maximize budget opportunities
  • Work closely with our strategic partners (Google, AWS etc) in region alongside the JumpCloud sales team
  • Incorporate top partners into quarterly planning process, with a focus on lead and pipeline generation
  • Provide content, materials, and spokespeople for multichannel campaigns with partners

Required Skills & Qualifications:

  • 3-5 years field marketing or partner marketing experience in high volume B2B SaaS
  • Proven experience in developing and executing successful field or partner marketing strategies that drive brand awareness, customer engagement, and partner revenue growth
  • Excellent communication and presentation skills, with the ability to work within multicultural teams and across internal and external stakeholders
  • Experience managing events end-to-end, including owning budget, vendor management and post-event lead follow up
  • Strong analytical skills, with the ability to interpret data, derive actionable insights and make decisions to optimize marketing performance
  • Thrives in a fast-paced environment, with the ability to adapt quickly to new challenges
  • Proficient in marketing automation and sales automation/CRM reporting (ex. Pardot, Marketo, Salesforce)
  • A team player who excels at building relationships and collaborating with cross-functional teams to achieve shared goals
  • Willingness to travel to attend and run events and meetings