Customer Marketing Manager - Mexico
JumpCloud
Marketing & Communications, Customer Service
Mexico City, Mexico · Remote
Posted on Nov 22, 2024
All roles at JumpCloud are Remote unless otherwise specified in the Job Description.
About JumpCloud
JumpCloud® delivers a unified open directory platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud®, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform. JumpCloud® is IT Simplified.
About the Role
We’re looking for a customer marketing manager to develop strategies and execute digital campaigns to our global customer base. In this role, you will be responsible for our customer marketing email program and database - partnering with the customer success and account management teams to develop the schedule and content for relevant email communications. You will partner with the customer success team to develop scaled strategies to drive greater product adoption within our customer base. You will work with the account management team globally to create campaigns to drive expansion and upsell. You will work closely with our founders and c-level executives, including the CEO, on programs like quarterly founder communications to customers, virtual customer fireside chats, and more. Your KPIs will include email engagement metrics like open rate, click rate, and click through rate. You will also be responsible for driving registration and attendance to virtual events, including webinars and fireside chats.
This is a great opportunity for an ambitious and organized marketer to roll up their sleeves.
Key responsibilities:
- Own the customer marketing email strategy and execution - including collecting requests from stakeholders, developing the calendar, writing content, shipping emails, and reporting on results
- Develop strategy with internal stakeholders to design and optimize engagement programs that engage and educate customers throughout their lifecycle.
- Partner with the CSM team and product marketing team to create our scaled strategy to drive product adoption within specific segments of our customer base.
- Partner with the account management team on supporting email and webinar programs to drive upsell and expansion opportunities .
- Own the strategy with the CEO and co-founder on quarterly co-founder email program, and bi-annual (2x/year) customer fireside chat program.
- Develop the calendar for regular customer-facing webinars, partnering with the integrated campaigns team to either include current customers in existing webinar plans, or customize prospect-facing webinars to be relevant for customers.
- Leverage content created by product marketing and content marketing to fuel current customer engagement and adoption.
- Partner with internal data and technology teams to improve our ability to segment our customer marketing database based on product usage, purchased SKUs, and predictive analytics.
- Support our community manager on customer advocacy and review programs.
- Establish and measure key performance indicators for initiatives, conduct campaign analyses, and continually update plans to maximize performance.
You Have:
- 7 years of customer marketing, email marketing, or scaled customer success experience
- Experience with email marketing - including database management, email builds, and execution in tools like Marketo, Pardot, Eloqua, Hubspot
- Experience partnering with sales and customer success teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers
- Experience interacting with executive-level stakeholders including the CMO, CEO and co-founders
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- Excellent English-language verbal and written communication skills
- Passion for trying new things and a strong drive towards solution-oriented problem solving
Bonus points for:
- Hands-on experience with Salesforce
- Experience marketing to an IT audience
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Where you’ll be working/Location:
JumpCloud® is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.
This role is remote in the country of Mexico. You must be located in and authorized to work in Mexico to be considered for this role.
Language:
JumpCloud® has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud®, you will be required to speak and write in English fluently. Any additional language requirements will be included in the details of the job description.
Why JumpCloud®?
If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud® is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.
One of JumpCloud®'s three core values is to “Build Connections.” To us that means creating " human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed." - Rajat Bhargava, CEO
Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud®. Please note JumpCloud® is not accepting third party resumes at this time.
JumpCloud® is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Scam Notice:
Please be aware that there are individuals and organizations that may attempt to scam job seekers by offering fraudulent employment opportunities in the name of JumpCloud. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note that JumpCloud will never ask for any personal account information, such as credit card details or bank account numbers, during the recruitment process. Additionally, JumpCloud will never send you a check for any equipment prior to employment.
All communication related to interviews and offers from our recruiters and hiring managers will come from official company email addresses (@jumpcloud.com) and will never ask for any payment, fee to be paid or purchases to be made by the job seeker. If you are contacted by anyone claiming to represent JumpCloud and you are unsure of their authenticity, please do not provide any personal/financial information and contact us immediately at recruiting@jumpcloud.com with the subject line "Scam Notice"
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