Campaign Director
Matillion
Software Engineering
Manchester, UK
Posted on Sep 6, 2024
Matillion is The Data Productivity Cloud.
We are on a mission to power the data productivity of our customers and the world, by helping teams get data business ready, faster. Our technology allows customers to load, transform, sync and orchestrate their data.
We are looking for passionate, high-integrity individuals to help us scale up our growing business. Together, we can make a dent in the universe bigger than ourselves.
We have a fantastic opportunity for a Campaign Director to join our team.
As Marketing Campaign Director, you will lead on the planning, development, and execution of demand-generation marketing campaigns, driving measurable business impact. You will be responsible for aligning campaign initiatives with overall growth objectives; collaborating closely with marketing and sales teams to create campaigns that resonate with our target audience/personas, and generate high-quality leads.
What you will be doing
- Lead the development of comprehensive marketing campaign strategies that are aligned with business and revenue goals.
- Conduct in-depth market research and competitor analysis to inform campaign approach and drive differentiation.
- Define key target audience segments and target buyer personas to guide personalised initiatives.
- Develop and implement demand generation strategies to attract qualified prospects, increase pipeline velocity and deliver qualified leads.
- Lead the design of lead nurture workflows to move prospects through the sales funnel, driving engagement and conversion.
- Partner closely with sales (SDR) teams to ensure alignment on qualification and seamless handoff of qualified leads.
- Design and implement multi-channel marketing campaigns (email, social, paid search, content)
- Manage the creation of all campaign assets: landing pages, emails, ad copy, Folloze boards and other promotional content, ensuring brand alignment.
- Coordinate with creative teams, agencies/consultants, web development and internal stakeholders (product marketing, field events, and corporate comms) to ensure campaigns are executed on time and within budget.
- Measure campaign performance, regularly reporting on campaign outcomes, conversion rates, and ROI.
- Leverage data-driven insights to extract insights and optimise campaign performance, implementing tests on messaging and creativity to improve the effectiveness of the campaigns continuously.
- Collaborate with product marketing, UX and creative teams to ensure alignment on campaign messaging, product positioning and business goals.
- Foster strong communication with key stakeholders to secure buy-in, share campaign plans and results.
What we are looking for
- Bachelor’s degree in Marketing, Business, Communications, or a relevant field.
- 8+ years of experience in B2B marketing, preferably within the software industry.
- Proven track record of leading successful multi-channel marketing campaigns that delivered strong results.
- Extensive knowledge of digital marketing strategies, including SEO, SEM, email marketing, and paid social media, with experience optimising for complex sales cycles.
- Expertise in marketing automation tools (ex: Marketo), CRM software (ex: Salesforce), data analytics tools (ex: Thoughtspot), and ABM tools (6Sense).
- Excellent project management skills with a demonstrated ability to prioritise and manage multiple campaigns simultaneously [using Asana and Confluence].
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Strong communication skills, with the ability to convey strategies and results to both a range of stakeholders and senior leadership.
- Creative thinker with a user-centric approach. Passion for driving innovation in marketing.
We value in-person collaboration here at Matillion, therefore this role follows our hybrid work structure where Matillioners work 2 days a week in our Manchester office. Our core day is Wednesday, and the second day will be determined together. The rest of the week you are welcome to work from the office, or remotely if you’d prefer.
Compensation
At Matillion, we are committed to providing compensation in line with market standards based on the role, job family, job level, and country. This role’s estimated annual salaried pay range is £68,000 - £102,000. The final salary will be based on your relevant skills, experience, and qualifications demonstrated in the hiring process.
Matillion has fostered a culture that is collaborative, fast-paced, ambitious, and transparent, and an environment where people genuinely care about their colleagues and communities.
Our 6 core values guide how we work together and with our customers and partners. We operate a truly flexible and hybrid working culture that promotes work-life balance, and are proud to be able to offer the following benefits:
- Company Equity
- 30 days holiday + bank holidays
- 5 days paid volunteering leave
- Health insurance
- Life Insurance
- Pension
- Access to mental health support
- Career development with access to a Udemy account, Blinkist and much more!
More about Matillion
Thousands of enterprises including Cisco, DocuSign, Slack, and TUI trust Matillion technology to load, transform, sync, and orchestrate their data for a wide range of use cases from insights and operational analytics, to data science, machine learning, and AI.
With over $300M raised from top Silicon Valley investors, we are on a mission to power the data productivity of our customers and the world.
We are passionate about doing things in a smart, considerate way. We’re honoured to be named a great place to work for several years running by multiple industry research firms.
We are dual headquartered in Manchester, UK and Denver, Colorado.
We are keen to hear from prospective Matillioners, so even if you don’t feel you match all the criteria please apply and a member of our Talent Acquisition team will be in touch. Alternatively, if you are interested in Matillion but don't see a suitable role, please email talent@matillion.com.
Matillion is an equal opportunity employer. We celebrate diversity and we are committed to creating an inclusive environment for all of our team. Matillion prohibits discrimination and harassment of any type. Matillion does not discriminate on the basis of race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by law.