Advanced TV Director
OpenX
United States · Remote
Posted on Dec 20, 2024
Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
We are seeking an experienced and strategic Director of Advanced TV. This is a high-value role for someone who thrives in an entrepreneurial, results-driven environment and demonstrates ownership of revenue-generating initiatives cross-functionally. The ideal candidate will be instrumental in developing and executing strategies that increase revenue, grow market share, and ensure the success of CTV for our clients.
As a Director of Advanced TV, you will be part of a highly impactful team dedicated to driving strategic value for our clients, while holding ownership of a CTV revenue target for your respective clients. Working cross-functionally with our buyer development, product, publisher and operations teams, you will be responsible for helping execute go-to-market strategy for our CTV product, revenue growth targets and managing relationships, alongside the Buyer Development team, as a Subject Matter Expert. Expanding the capabilities of OpenX with advanced TV buyers while simultaneously driving revenue and profit will be key metrics in the role.
The ideal candidate will foster an entrepreneurial mindset and take initiative, thriving on having a significant impact on the business with collaboration and innovation. They are curious, resilient and driven.
Key Responsibilities
- Using your experience and understanding of CTV, your primary responsibility will be to identify, develop and drive incremental CTV revenue opportunities with agencies and brands, in partnership with the OpenX Buyer Development team.
- Build relationships and ownership, in partnership with Buyer Development team, of the independent agencies for key CTV stakeholders
- Collaborate cross-functionally with Buyer Development, Account Management and Deal Ops to ensure deals are built correctly and scale for maximized revenue
- Establish priorities and strategic direction for our CTV business working closely with Product and Commercial leadership, including providing market feedback to influence product road map
- Support the design and delivery of CTV sales enablement efforts leveraging CTV data & solutions
- Spearhead education and evangelism of our CTV solution internally and externally
- Further entrench OpenX as a trusted partner and advisor in the programmatic space, with an eye toward building long-term relationships with CTV buyers
Required Qualifications & Skills
- 7+ years of experience in marketing and/or agency experience in digital, adtech or other relevant activities
- 3+ years experience working within the CTV landscape with a firm understanding of both digital advertising and TV advertising
- Extensive knowledge of advertising technology landscape and ecosystem including digital marketing ad formats, targeting strategies and measurement systems across the digital ecosystem
- Proven track record consistently hitting and exceeding revenue targets
- Demonstrated track record working in complex, highly-matrixed, cross-functional environments
- Must be able to influence without authority, and be capable of engaging with numerous senior stakeholders
- Demonstrated ability to set, manage and track against a set of diverse, strategic KPIs
- Demonstrated track record with business development and strategy, vetting data and technology solutions, and leading end-to-end contract and commercial negotiations
- Self-starter able to seek new partnerships or projects, and lead a project from start to finish
- Proven communication, questioning, and listening skills in formal and informal settings
- Experience in leading long-term sales/partnership cycles
- Ability to build excellent rapport with internal (Legal, Finance, Product) and external stakeholders
- BA/BS degree or equivalent combination of education and experience. MBA a plus.
- Willingness to travel up to 20% of the time
Desired Qualifications & Skills
- Experience with DSPs, SSPs, or publisher ad servers preferred
- Experience working with Salesforce.com
OpenX VALUES
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
WE ARE ONE
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
WE ARE CUSTOMER CENTRIC
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
OPENX IS OURS
We are all owners of OpenX
We all have a voice to improve OpenX
We stake our personal and professional reputations on the excellence of our work
We are not interested in just "doing our jobs"; we take ownership to drive results
WE ARE AN OPEN BOOK
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
WE EVOLVE FAST
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX TRAITS
Our three traits capture what makes a great team member at OpenX.
HUMBLE
Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning.
DRIVEN
Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.
SMART
Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: November 21, 2024