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Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, August 1, 2023


Pendo is looking for a Product Marketing Manager to play a key role in advancing this mission and Pendo’s continued growth. The ideal candidate has a strong generalist B2B product marketing background and a mix of business and technical marketing skills. This individual contributor role will come in and have an immediate impact on the business. They will own Product Marketing for multiple high impact and visible product areas of Pendo.


  • Partner with Product and go-to-market leadership to position Pendo products.
  • Create and maintain product and solutions messaging.
  • Research, define, and enable teams on the market and ideal customer for your given product areas.
  • Turn technical features into solutions and narratives that can be easily understood by internal and external audiences. Align and inspire internal teams on those stories.
  • Determine product launch strategy and coordinate go-to-market motion across departments.
  • Partner with product, sales, and marketing teams to ensure cross-functional alignment around new product initiatives and releases. Driving revenue and adoption.
  • Develop value-oriented content for and enable marketing, sales, customer success teams.
  • Research market opportunities and create targeted messaging and content aligned with priority target personas and industry verticals.
  • Develop and deliver content for webinars, events, and speaking opportunities.
  • Contribute to competitive intelligence, pricing, and enablement programs.


  • 3+ years of direct B2B SaaS Product Marketing experience.
  • Data-informed, creative thinker with an affinity for a fast-paced work environment.
  • Skill and energy to deliver high quality tactical marketing work on tight deadlines.
  • Experience in managing projects that have short deadlines, cross-functional dependencies, and competing priorities.
  • Great writer and thinker; exceptional written and verbal communication skills.
  • Ability to travel occasionally.

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.


We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.


Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation(s) for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.


Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed in:

Raleigh, NC - USD $100,000 - $120,000

New York City, NY - USD $105,000 - USD $126,000

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.