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Director of Growth, Website Strategy

Podium

Podium

Sales & Business Development
Lehi, UT, USA · Remote
Posted on Thursday, May 2, 2024

At Podium, our mission is to help local businesses win. Our lead conversion platform, powered by AI and integrations, helps local businesses convert leads faster, communicate easier, and make more sales. Every day, thousands of local businesses utilize our review management, communication, marketing, and payments products.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

About the Role:

As a senior leader in our Integrated Product/Marketing organization, you will own the strategy for Podium.com, sitting at the intersection of product, marketing, design, and engineering. This role requires a visionary leader who possesses a blend of strategic thinking, technical fluency, and creative storytelling. The ideal candidate has deep expertise in website strategy, conversion rate optimization, SEO / growth tactics and a track record of developing strategies that attract, convert, and retain visitors. This leader moves with extreme ownership and urgency, relentlessly prioritizing high impact initiatives that move business metrics.

What you will be doing:

  • Develop and articulate a clear vision and roadmap for Podium.com that supports Podiums’ growth and customer experience goals.
  • Lead a team of cross functional partners across design/creative, engineering, and marketing to bring your strategy to fruition, optimizing for speed while not sacrificing quality.
  • Audit the entire user journey on our website, identifying opportunities to improve conversion, drive understanding and intent, and improve user experience.
  • Own the end-to-end responsibility for website changes from ideation, to implementation to measurement.
  • Implement a rigorous testing roadmap from landing pages to CTAs to form optimization, driving continuous improvement to key funnel metrics.
  • Lead internal & external team in implementing an SEO and editorial strategy that grows high intent traffic and ACV generated via organic search. Partner with design on a video-heavy approach.
  • Partner with marketing channel owners to maximize advertising impact, by developing tools, content and pages that increase lead volume and conversion.
  • Grow and develop an exceptional team, known for deep expertise, innovative ideas, speed, and results. Foster a positive team dynamic.
  • Draw from your past playbook while continuously generating new insights, staying on top of industry best practices & internal learnings.
  • Partner with engineering to drive strategy on the website tech stack and QA processes to ensure that the site is highly reliable.
  • Develop reporting dashboards that drive visibility of performance and drivers
  • Build a mobile-1st experience

What you should have:

  • 7-10+ years in growth product management or growth marketing roles, with 5+ years driving website strategy, product growth, and organic customer acquisition. This candidate ideally has SaaS experience.
  • Deep expertise in web strategy, conversion rate optimization, product growth tactics, and SEO (at scale) at consumer or B2B companies
  • Familiarity with the marketing funnel from traffic generation to MQL to opportunity creation to deal closure.
  • A performance driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, leads and ACV generated.
  • Stellar project management and collaboration skills, with the ability to work effectively across cross-functional teams at a high velocity
  • Analytical horsepower. Fluency in analytics platforms such as Google Analytics and data visualization tools.
  • Ability to dig deeply into data nuances while also serving as a data simplifier who brings clarity on core insights to stakeholders.
  • Stellar communicator across all levels of the organization.
  • Passion for working in a fast-paced software environment and a drive to continuously grow impact.
  • Excellent critical thinking and problem-solving skills
  • Lead by example approach - we have a startup culture and while you will start with a great team (and grow it), leaders at Podium roll-up-your-sleeves
  • Customer-first mentality

BENEFITS

  • Open and transparent culture
  • Life insurance, long and short-term disability coverage
  • Paid maternity and paternity leave
  • Fertility Benefits
  • Generous vacation time, plus three 4-day summer holiday weekends
  • Excellent medical, dental, and vision benefits
  • 401k Plan with competitive company matching
  • Bi-annual swag drops with cool Podium gear and apparel
  • A stellar HQ (Utah) gym with local professional coaches and classes offered
  • Onsite HQ (Utah) child care center, subsidized for employees
  • Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.