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Marketing Operations Specialist - India



Marketing & Communications, Operations
India · Remote
Posted on Saturday, June 1, 2024

At StarTree we're a group of passionate individuals that desire to improve the lives of many by developing tools and technologies that support availability and speed in the world of real-time analytics.

Our aim is to make it simple for every company to delight their users - external and internal - and create new revenue streams from their data, by building the world’s most comprehensive and accessible cloud analytics system.

About the Team:

The Marketing team is responsible for creating and capturing demand for StarTree and Apache Pinot. The global team is fast-paced, high-velocity, and partners closely with the revenue, product, and developer relations teams. The focus is always on creating engaging educational experiences & content to build StarTree (and Pinot) awareness, and growing StarTree via supporting sales-led pipeline creation and free trial Product-led growth (PLG) revenue.

About the role:

The Marketing Operations Specialist will be responsible for managing the processes, systems, and data that support the marketing function at StarTree. This role requires a strong analytical mindset, excellent project management skills, and a deep understanding of marketing technology.

Key Responsibilities:

  • Manage the marketing tech stack, including CRM systems, marketing automation platforms, and analytics tools.
  • Build and execute flawless and timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven.
  • Execute nurture programs, trigger and drip-based automated email communications, ad hoc email campaigns, and event programs.
  • Collaborate with marketing teams to plan, execute, and optimize marketing campaigns. Ensure seamless integration of marketing technologies and processes.
  • Monitor and manage the marketing budget, ensuring accurate tracking of expenditures and ROI.
  • Provide training and support to marketing team members on marketing tools and processes.
  • Reporting/Analysis: Contribute to global dashboards, aggregate reports from regions marketing management, some specific project reporting as needed (Corporate Events, QBRs, etc.), analyze regional data and reporting to provide insight to managers on optimizing campaigns
  • Campaign Enablement: Train and support Americas on enabled programs, SME on global nurture and impact on Regional requests, manage/monitor Regional email calendaring and monitoring
  • Quarterly Control Book: Report on Marketing Metrics for the region every quarter and align budgets, pipeline to goals

What We're Looking For:

  • 3-5 years’ experience with marketing database management, analysis and marketing automation core technologies.
  • Strong analytical skills, creative problem solving, project management and communication (oral and written).
  • Self-starter who drives projects from concept to on-time completion.

Preferred Qualifications:

  • Experience using BI and source systems (Such as: AWS QuickSight Looker, ELT, Salesforce, HubSpot, GA4

About StarTree:

StarTree is a cloud-based software company that enables business customers to derive advanced insights from real-time and historical data. StarTree was founded by the core software engineering team and inventors of Apache Pinot, which currently powers hundreds of user-facing applications at companies across industries, including LinkedIn, Uber, Target, 7Eleven, Etsy, Walmart, WePay, Factual, Weibo, and more. StarTree Cloud has enabled even more companies to deploy and operate real-time analytics at scale, including Stripe, Sovrn, Roadie, Just Eat Takeaway.com, Dialpad, Guitar Center, Blinkit, and more.

StarTree recently announced our Series B Funding with investment from GGV Capital, Sapphire Ventures, Bain Capital Ventures, and CRV. We have been named one of The Information's 50 Most Promising Startups and one of CRN's 10 Coolest Cloud Computing Startup Companies of 2022!