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Consumer Insights Manager



San Francisco, CA, USA
Posted on Wednesday, September 6, 2023
Who We Are
Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.
With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.
The Consumer Insight Manager (CIM) implements consumer research and foundational product category and brand studies that are used to drive business, marketing, and product decisions across the organization. The CIM will be able to take inputs from multiple people/teams, exercise good judgment in evaluating/selecting the optimal research methodologies, and will develop tactical research and learning plans that achieve the desired outputs. This role will simplify data sets and translate insights into actionable strategies and/or work with the marketing and product teams to integrate insights into plans. The CIM will make it easy for cross-functional teams to access research outputs and will be the go-to resource for consumer insights at Tonal.

What You Will Do

  • Develop and implement research plans that provide durable insights to support strategic business, marketing, and product decisions
  • Understand and work on complex issues where analysis of data requires an in-depth evaluation of variable factors
  • Work with functional leads to apply insights to the product development process, financial, and segment models, go-to-market plans, and positioning and messaging frameworks to support trainer sales and member engagement
  • Represent consumer insights on the Research & Insights agile team and in leadership meetings
  • Collaborate with the internal UX research team to implement member/product-specific research studies
  • Provide solutions to research projects in creative and effective ways
  • Implement research studies that provide a deep understanding of consumer preference and purchase/engagement behaviour in existing and new categories
  • Make the repeatable easier by implementing efficient processes and building data dashboards that support sharing insights across the broader organization
  • Effectively collaborate with Product, UXR, Content, Editorial and Marketing team members to deliver on OKRs

Who You Are

  • 8 years of related experience in UX and/or consumer research
  • Effective written and verbal communicator
  • Comfortable managing up and presenting to all levels across the organization
  • Can deliver in ambiguous settings
  • Embraces a growth mindset and can think outside the box
  • Experience working and collaborating with cross-functional teams
  • Health and wellness advocate who values the intersection of consumer electronics and physical and mental wellbeing
  • Extra credit: experience working in a fast-paced startup environment
The range of base salary for the position is between $155,400 - $168,200 USD plus equity and benefits. We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.