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Marketing & Analytics Director



Marketing & Communications, Data Science
Redwood City, CA, USA
Posted on Monday, June 3, 2024

Who We Are

Simpplr delivers exceptional AI-powered employee experiences at scale. It is the only platform that unifies employee engagement, enablement, and self-service to provide every employee with a seamless and personalized experience so they can do their best work from anywhere. Organizations use our forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.

Trusted by more than 700+ leading brands, including Penske, Snowflake, Moderna, Eurostar, and AAA, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.

Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

The Opportunity

Simpplr is looking for an experienced director of marketing operations to drive an enterprise-scale revenue marketing performance framework that helps Simpplr achieve its next level of growth.

Reporting to Simpplr’s Chief Marketing Officer, your mission will be to create, deploy and manage a best practices-based marketing tracking, measurement and reporting system, built on Marketo and Salesforce. You’ll be a great fit for this role if you love leveraging technology to engage with key audiences, calibrating marketing program performance, and reporting on measurable growth and scale.

Your Job Responsibilities

What you will be doing:

  • Lead the development and execution of a data-driven marketing operations strategy to drive business growth and efficiency.
  • Oversee the marketing analytics function, ensuring comprehensive tracking, reporting, and analysis of all marketing activities and their impact on the pipeline.
  • Conduct in-depth analysis of the marketing pipeline, from lead generation through to deal closure, identifying key performance metrics, bottlenecks, and areas for improvement.
  • Implement and optimize lead-to-deal analytics to monitor and enhance the customer journey, ensuring maximum conversion rates and sales efficiency.
  • Develop and maintain robust marketing dashboards and reports, providing actionable insights to senior leadership and cross-functional teams.
  • Utilize advanced analytics to measure and optimize marketing performance, including campaign effectiveness, ROI, and customer acquisition costs.
  • Drive continuous improvement in marketing processes, leveraging data and analytics to enhance operational efficiency and effectiveness.
  • Collaborate closely with sales, product, and finance teams to ensure alignment of marketing strategies with overall business objectives and seamless integration of marketing activities into the sales pipeline.
  • Manage marketing automation systems and CRM integration, ensuring accurate data capture and reporting across all marketing and sales touch points.
  • Stay current with industry trends, emerging technologies, and best practices in marketing analytics and pipeline management, implementing relevant innovations to maintain a competitive edge.
  • Oversee the marketing operations team, providing guidance, mentorship, and support to ensure high performance and professional development.

Your Skillset

What makes you a great fit for the team:

  • Our mission speaks to you and you are energized to come here and make a difference
  • You are an experienced professional who has drive and passion to execute with high quality at high pace
  • You thrive in an environment where everyone is willing to speak up, collaborates effectively, and pull together as one team
  • You lead with passion, kindness, and humility
  • You embrace ambiguity and lead with confidence and optimism

Demonstrated experience we are looking for:

  • Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in marketing operations, with a strong emphasis on analytics and pipeline optimization.
  • Proven track record of success in a leadership role within a high-growth, data-driven organization.
  • Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills, with the ability to interpret complex data sets and translate insights into actionable strategies.
  • Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI).
  • Exceptional project management skills, with a proven ability to manage multiple initiatives simultaneously and deliver results on time and within budget.
  • Excellent communication and collaboration skills, with the ability to work effectively across all levels of the organization.
  • Strong understanding of lead generation, lead nurturing, and sales funnel optimization.
  • Ability to thrive in a fast-paced, results-driven environment, with a proactive and solution-oriented mindset.

See what our employees say about working at Simpplr: Glassdoor Reviews

Simpplr’s Hub-Hybrid-Remote Model:

At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.

  • Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
  • Hybrid - Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis.
  • Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.